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Prime Sports

NASCAR + NBA

Prime inked a deal to carry five exclusive NASCAR races, a first for streaming sports and NASCAR fans. We needed a way to connect an existing audience with a new platform that felt authentic to a very discerning fanbase. We had just the right guys and car to do it.

FOX Sports was the official home for the FIFA Women's World Cup in Paris. In partnership with Google, we showed how the on-air personalities of Alexi Lalas, Rob Stone, and Aly Wagner could manage their home lives with the help of the Google. Oh, and we had to use their real families.

Prime was bringing NBA to its roster of sports programming and wanted to let the world know that their Prime membership delivered the game right to their doorstep.

FOX Sports was the official home for the FIFA Women's World Cup in Paris. In partnership with Google, we showed how the on-air personalities of Alexi Lalas, Rob Stone, and Aly Wagner could manage their home lives with the help of the Google. Oh, and we had to use their real families.

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