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Monster Energy NASCAR Cup Series TV

After a 12-year partnership with Sprint, NASCAR decided it was high time to switch gears to a younger, more aggressive audience. With Monster Energy now as the primary sponsor, the challenge was set -- make NASCAR feel bad ass. 

NASCAR Xfinity Series TV

The NASCAR Xfinity Series is where up-and-coming drivers get a chance to prove their worth and gain access to the Monster Energy Series. Talent, hunger and drive in its purest form.

Social Drivers

In addition to TV, we wanted to supply NASCAR's social-media team with loads of content to push out.

These weren't just clips from the TV campaign, but completely unique videos, stills and GIFs.

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