United Airlines merged with Continental Airlines but still had no advertising to showcase its large, global network. We brought back the classic "Fly the Friendly Skies" and updated it with new visual language. Throw in a Matt Damon voiceover and you've got yourself a brand launch.
Brand Launch TV
Brand Launch Billboards
In-Flight Safety Video
United Airlines had the largest network of any domestic airline, so we create a safety video that showcased its truly global reach.
Winter Olympics Billboards